Greatest Movie Ever Sold

SFF 2011: The Greatest Movie Ever Sold

Morgan Spurlock's latest documentary is quite possibly the most self-reflexive piece of film I have ever seen. Its full title, POM WONDERFUL PRESENTS, THE GREATEST MOVIE EVER SOLD, is about the making of itself. Spurlock's initial idea is admittedly inspired. He sets out to make a documentary about product placement, that is itself wholly funded by product placement.
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